So start by multiplying your estimate by 10. 10X Your EffortĪchieving your goals probably takes 10x what you think it takes. Grant says it feels much better to fall short of a lofty goal than to fall short on a mediocre one. Huge goals will motivate you and force you to come up with creative thinking to achieve them.Īre you worried that huge goals will set you up to lose? That’s not an issue. Hence, to avoid leaving any potential on the table, multiply your goal by 10 times. You should consider it unethical not to live up to your potential.Īnd now let’s see what exactly you should 10X: 10X Your ThinkingĬardone says that humans tend to underestimate their capabilities.Īnd since not maximizing your potential is the ultimate sin, you need to counter-balance that natural “underestimation bias”. He says that the world is not a zero-sum game, and because you win, it doesn’t mean someone else has to lose. Grant embraces the “ enlightened cynic” view of life and success. Ethics of Success: Win-Win & Responsibility Taking massive action is the only way to fulfill your true potential. The biggest mistake most people make is setting goals that are too small, and not taking enough action. The 10X Rule says that 1) you should set goals that are 10X greater than what you believe you can achieve and 2) you should take actions that are 10X greater than what you believe is necessary to achieve those goals. Everything happens because of you The 10X Rule In One Sentence There’s an abundance of success possibilitiesĪnd he adds that you need a mindset of Extreme Ownership, meaning that whatever happens in your life is your responsibility.Grant says success rests on three beliefs’ pillars. Ethics of Success: Win-Win & Responsibility.

The 10x rule by grant cardone summary